--- title: Software Solutions Blog | Aviture | UX description: UX | The latest software development news, trends and insights straight from the Aviture experts. --- [![Aviture-boxed-logo](https://insights.aviture.us.com/hubfs/Blog_2020/Images/Aviture-boxed-logo.svg "Aviture-boxed-logo")](http://www.aviture.us.com) [![Aviture-boxed-logo_mobile-02](https://insights.aviture.us.com/hubfs/Blog_2020/Images/Aviture-boxed-logo_mobile-02.svg "Aviture-boxed-logo_mobile-02")](http://www.aviture.us.com) ×   ### insights # Possibilities Unlocked ![](https://insights.aviture.us.com/hubfs/Blog_2020/Images/aviture-caret-icon_50x50.svg) #### Continuous learning unlocks endless possibilities ## Education never ends Aviturians are determined to find new possibilities at every turn and recognize challenges as opportunities for growth. We believe learning is a continuous journey and that education has no end point. Join us on this journey; explore our insights to see what we’ve learned and what we’re continuing to discover. ### Get the latest Aviturian insights sent straight to your inbox. [All ](https://insights.aviture.us.com/blog/all#lists) ux ** - [Technology](https://insights.aviture.us.com/blog/topic/technology#lists) - [Culture](https://insights.aviture.us.com/blog/topic/culture#lists) - [Community](https://insights.aviture.us.com/blog/topic/community#lists) - [News](https://insights.aviture.us.com/blog/topic/news#lists) - [Events](https://insights.aviture.us.com/blog/topic/events#lists) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/ux-design) March 14, 2023 ## [ Why UX Design Is Important: 4 Ways These Businesses Grew ](https://insights.aviture.us.com/blog/ux-design) [ Air Force ](https://insights.aviture.us.com/blog/topic/air-force#lists)  |  [ Carson Wealth ](https://insights.aviture.us.com/blog/topic/carson-wealth#lists)  |  [ Decision Logic ](https://insights.aviture.us.com/blog/topic/decision-logic#lists)  |  [ Technology ](https://insights.aviture.us.com/blog/topic/technology#lists)  |  [ UX ](https://insights.aviture.us.com/blog/topic/ux#lists)  |  [ guardian ](https://insights.aviture.us.com/blog/topic/guardian#lists) Designing a great user experience is more than just updating your website or application's user interface — it encompasses everything your users interact with. In addition, every dollar invested in UX results in a return of $100 — generating an ROI of 9,900%. In a world where customer-centric companies are 60% more profitable, it pays (literally) to prioritize UX. Understanding why user experience is important will have a positive impact on your business — the same as it did for these four companies. [ Read this post ](https://insights.aviture.us.com/blog/ux-design) Share ** - ** Close - [** ](https://www.facebook.com/sharer/sharer.php?u=https://insights.aviture.us.com/blog/ux-design) - [** ](https://twitter.com/intent/tweet?text=Why+UX+Design+Is+Important%3A+4+Ways+These+Businesses+Grew&url=https://insights.aviture.us.com/blog/ux-design&via=) - [** ](https://www.linkedin.com/shareArticle?url=https://insights.aviture.us.com/blog/ux-design&title=Why+UX+Design+Is+Important%3A+4+Ways+These+Businesses+Grew&summary=Have+you+ever+wondered+why+UX+design+is+important%3F+These+are+4+examples+of+how+it+captured+new+clients%2C+streamlined+workflows%2C+and+more.) - [** ](https://pinterest.com/pin/create/button/?url=https://insights.aviture.us.com/blog/ux-design&media=https://2620494.fs1.hubspotusercontent-na1.net/hubfs/2620494/Blog%20Header%20-%20Why%20UX%20Design%20Is%20Important%204%20Ways%20UX%20Design%20Grew%20These%20Businesses.png&description=Have+you+ever+wondered+why+UX+design+is+important%3F+These+are+4+examples+of+how+it+captured+new+clients%2C+streamlined+workflows%2C+and+more.) - [** ](mailto:?body=https://insights.aviture.us.com/blog/ux-design) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/top-engineering-insights-2021) January 26, 2022 ## [ The Engineering Insights You May Have Missed, All In One Spot ](https://insights.aviture.us.com/blog/top-engineering-insights-2021) [ UX ](https://insights.aviture.us.com/blog/topic/ux#lists)  |  [ company culture ](https://insights.aviture.us.com/blog/topic/company-culture#lists)  |  [ software development ](https://insights.aviture.us.com/blog/topic/software-development#lists) Create Impact is a series from Aviture focused on the topics that inspire our engineers to innovate. In each article, an Aviture team member will take you on a deep dive into a subject they’re passionate about, showing you the thinking behind cutting-edge engineering advances, the latest UX trends, development theories, and other unique topics that enable Aviturians to embrace the Art of the Possible for our clients. 2021 saw Aviturians exploring a number of topics that got our readers excited. Here's a compilation of some of the most popular insights. [ Read this post ](https://insights.aviture.us.com/blog/top-engineering-insights-2021) Share ** - ** Close - [** ](https://www.facebook.com/sharer/sharer.php?u=https://insights.aviture.us.com/blog/top-engineering-insights-2021) - [** ](https://twitter.com/intent/tweet?text=The+Engineering+Insights+You+May+Have+Missed%2C+All+In+One+Spot&url=https://insights.aviture.us.com/blog/top-engineering-insights-2021&via=) - [** ](https://www.linkedin.com/shareArticle?url=https://insights.aviture.us.com/blog/top-engineering-insights-2021&title=The+Engineering+Insights+You+May+Have+Missed%2C+All+In+One+Spot&summary=2021+saw+Aviturians+explore+many+topics+that+got+readers+excited.+Here%27s+a+compilation+of+some+of+the+most+popular+insights+from+our+Create+Impact+series) - [** ](https://pinterest.com/pin/create/button/?url=https://insights.aviture.us.com/blog/top-engineering-insights-2021&media=https://f.hubspotusercontent40.net/hubfs/2620494/Blog%20Header%20-%20Engineer%20Roundup%201.png&description=2021+saw+Aviturians+explore+many+topics+that+got+readers+excited.+Here%27s+a+compilation+of+some+of+the+most+popular+insights+from+our+Create+Impact+series) - [** ](mailto:?body=https://insights.aviture.us.com/blog/top-engineering-insights-2021) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/design-systems-definition) November 24, 2021 ## [ Design Systems Definition: What They Are and Why They Matter ](https://insights.aviture.us.com/blog/design-systems-definition) [ UX ](https://insights.aviture.us.com/blog/topic/ux#lists)  |  [ User Experience ](https://insights.aviture.us.com/blog/topic/user-experience#lists)  |  [ User Interface ](https://insights.aviture.us.com/blog/topic/user-interface#lists) Welcome to Create Impact, a new series from Aviture focused on the topics that inspire our engineers to innovate. In each article, an Aviture team member will take you on a deep dive into a subject they’re passionate about, showing you the thinking behind cutting-edge engineering advances, the latest UX trends, development theories, and other unique topics that enable Aviturians to embrace the Art of the Possible for our clients. In this post, Frontend Engineer Chris Kollars explores design systems and their importance to creating a cohesive user experience. He explains how to define design systems, how they differ from and interact with component libraries and style guides, and why they are crucial for unifying your team around brand-based best practices and experiences. [ Read this post ](https://insights.aviture.us.com/blog/design-systems-definition) Share ** - ** Close - [** ](https://www.facebook.com/sharer/sharer.php?u=https://insights.aviture.us.com/blog/design-systems-definition) - [** ](https://twitter.com/intent/tweet?text=Design+Systems+Definition%3A+What+They+Are+and+Why+They+Matter&url=https://insights.aviture.us.com/blog/design-systems-definition&via=) - [** ](https://www.linkedin.com/shareArticle?url=https://insights.aviture.us.com/blog/design-systems-definition&title=Design+Systems+Definition%3A+What+They+Are+and+Why+They+Matter&summary=Chris+Kollars+provides+a+design+systems+definition%2C+highlights+their+importance%2C+and+examines+how+they+differ+from+component+libraries+and+style+guides.) - [** ](https://pinterest.com/pin/create/button/?url=https://insights.aviture.us.com/blog/design-systems-definition&media=https://f.hubspotusercontent40.net/hubfs/2620494/Blog%20Header%20-%20Chris%20Kollars.png&description=Chris+Kollars+provides+a+design+systems+definition%2C+highlights+their+importance%2C+and+examines+how+they+differ+from+component+libraries+and+style+guides.) - [** ](mailto:?body=https://insights.aviture.us.com/blog/design-systems-definition) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/gamification-defined) November 03, 2021 ## [ Gamification Defined: Use Play to Boost Profits and Win Customers ](https://insights.aviture.us.com/blog/gamification-defined) [ UX ](https://insights.aviture.us.com/blog/topic/ux#lists)  |  [ User Interface ](https://insights.aviture.us.com/blog/topic/user-interface#lists)  |  [ gamification ](https://insights.aviture.us.com/blog/topic/gamification#lists) We’re long past the point where gaming is considered a niche culture. According to the Entertainment Software Association, over 226 million people in the United States played video games of some kind in 2020. That’s more than two thirds of the entire population of the country. Some of these might be the prototypical hardcore gamer playing online via a console or PC, while others take a few minutes per day to indulge in a free-to-play mobile game on their phones. Is it any wonder, then, that aspects of gaming have seeped into so many other areas of life? [ Read this post ](https://insights.aviture.us.com/blog/gamification-defined) Share ** - ** Close - [** ](https://www.facebook.com/sharer/sharer.php?u=https://insights.aviture.us.com/blog/gamification-defined) - [** ](https://twitter.com/intent/tweet?text=Gamification+Defined%3A+Use+Play+to+Boost+Profits+and+Win+Customers&url=https://insights.aviture.us.com/blog/gamification-defined&via=) - [** ](https://www.linkedin.com/shareArticle?url=https://insights.aviture.us.com/blog/gamification-defined&title=Gamification+Defined%3A+Use+Play+to+Boost+Profits+and+Win+Customers&summary=Gamification+is+defined+as+applying+gaming+principles+and+framework+to+traditionally+non-gaming+mediums.+Here+are+some+real-life+industry+examples.) - [** ](https://pinterest.com/pin/create/button/?url=https://insights.aviture.us.com/blog/gamification-defined&media=https://f.hubspotusercontent40.net/hubfs/2620494/Blog%20Header%20-%20Gamification%20Defined%20How%20to%20Use%20Play%20to%20Boost%20Profits%20and%20Win%20Customers.png&description=Gamification+is+defined+as+applying+gaming+principles+and+framework+to+traditionally+non-gaming+mediums.+Here+are+some+real-life+industry+examples.) - [** ](mailto:?body=https://insights.aviture.us.com/blog/gamification-defined) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/ux-and-ui-difference) October 27, 2021 ## [ Understanding the UX and UI Difference to Get the Best Results ](https://insights.aviture.us.com/blog/ux-and-ui-difference) [ UX ](https://insights.aviture.us.com/blog/topic/ux#lists)  |  [ User Experience ](https://insights.aviture.us.com/blog/topic/user-experience#lists)  |  [ User Interface ](https://insights.aviture.us.com/blog/topic/user-interface#lists) Welcome to Create Impact, a new series from Aviture focused on the topics that inspire our engineers to innovate. In each article, an Aviture team member will take you on a deep dive into a subject they’re passionate about, showing you the thinking behind cutting-edge engineering advances, the latest UX trends, development theories, and other unique topics that enable Aviturians to embrace the Art of the Possible for our clients. In this post, Director of Customer Experience DJ Jahn explores the differences between UX and UI, common misconceptions about each, and how incorporating user-centric strategic and design practices into every step of the process can provide an exceptional product that wows the end user. [ Read this post ](https://insights.aviture.us.com/blog/ux-and-ui-difference) Share ** - ** Close - [** ](https://www.facebook.com/sharer/sharer.php?u=https://insights.aviture.us.com/blog/ux-and-ui-difference) - [** ](https://twitter.com/intent/tweet?text=Understanding+the+UX+and+UI+Difference+to+Get+the+Best+Results&url=https://insights.aviture.us.com/blog/ux-and-ui-difference&via=) - [** ](https://www.linkedin.com/shareArticle?url=https://insights.aviture.us.com/blog/ux-and-ui-difference&title=Understanding+the+UX+and+UI+Difference+to+Get+the+Best+Results&summary=DJ+Jahn+explores+the+difference+between+UX+and+UI%2C+the+interplay+between+the+two%2C+and+how+they+can+be+used+to+create+innovative+solutions.) - [** ](https://pinterest.com/pin/create/button/?url=https://insights.aviture.us.com/blog/ux-and-ui-difference&media=https://f.hubspotusercontent40.net/hubfs/2620494/Blog%20Header%20-%20DJ%20Jahn.png&description=DJ+Jahn+explores+the+difference+between+UX+and+UI%2C+the+interplay+between+the+two%2C+and+how+they+can+be+used+to+create+innovative+solutions.) - [** ](mailto:?body=https://insights.aviture.us.com/blog/ux-and-ui-difference) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/how-to-do-a-usability-test) October 06, 2021 ## [ How to Do a Usability Test ](https://insights.aviture.us.com/blog/how-to-do-a-usability-test) [ UX ](https://insights.aviture.us.com/blog/topic/ux#lists)  |  [ User Experience ](https://insights.aviture.us.com/blog/topic/user-experience#lists) You’ve got a brand new product, app, or update coming in the near future. Your engineering team is ready to fire on all cylinders to bring it to the masses. The time is now. But hold on for just a moment. How sure are you that people will use your product or service the way you intend? Assumptions are the enemy of technology. They can lead engineers, departments, and entire companies down the wrong fork in the road, wasting time and resources and delaying innovation. This is precisely where usability testing comes in. [ Read this post ](https://insights.aviture.us.com/blog/how-to-do-a-usability-test) Share ** - ** Close - [** ](https://www.facebook.com/sharer/sharer.php?u=https://insights.aviture.us.com/blog/how-to-do-a-usability-test) - [** ](https://twitter.com/intent/tweet?text=How+to+Do+a+Usability+Test&url=https://insights.aviture.us.com/blog/how-to-do-a-usability-test&via=) - [** ](https://www.linkedin.com/shareArticle?url=https://insights.aviture.us.com/blog/how-to-do-a-usability-test&title=How+to+Do+a+Usability+Test&summary=Learn+how+to+do+a+usability+test%2C+including+its+definition%2C+who+your+test+users+should+be%2C+and+what+you+should+seek+to+learn) - [** ](https://pinterest.com/pin/create/button/?url=https://insights.aviture.us.com/blog/how-to-do-a-usability-test&media=https://f.hubspotusercontent40.net/hubfs/2620494/Blog%20Header%20-%20How%20to%20Do%20a%20Usability%20Test.png&description=Learn+how+to+do+a+usability+test%2C+including+its+definition%2C+who+your+test+users+should+be%2C+and+what+you+should+seek+to+learn) - [** ](mailto:?body=https://insights.aviture.us.com/blog/how-to-do-a-usability-test) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/user-experience-guide) April 07, 2021 ## [ The Complete Guide to User Experience ](https://insights.aviture.us.com/blog/user-experience-guide) [ UX ](https://insights.aviture.us.com/blog/topic/ux#lists)  |  [ User Experience ](https://insights.aviture.us.com/blog/topic/user-experience#lists)  |  [ User Interface ](https://insights.aviture.us.com/blog/topic/user-interface#lists) Supreme Court Justice Potter Stewart (an incredible old-timey name) is most famous for a particular quote. In the case Jacobellis v. Ohio, he and the other Justices on the court were being asked to, in essence, determine what constitutes obscene content, something that is notably subjective and difficult to pinpoint. In response to this seemingly difficult assignment, Justice Stewart came up with a rather simple, straightforward criteria: “I know it when I see it.” We bring this up because you could say the same thing about user experience, or UX. [ Read this post ](https://insights.aviture.us.com/blog/user-experience-guide) Share ** - ** Close - [** ](https://www.facebook.com/sharer/sharer.php?u=https://insights.aviture.us.com/blog/user-experience-guide) - [** ](https://twitter.com/intent/tweet?text=The+Complete+Guide+to+User+Experience&url=https://insights.aviture.us.com/blog/user-experience-guide&via=) - [** ](https://www.linkedin.com/shareArticle?url=https://insights.aviture.us.com/blog/user-experience-guide&title=The+Complete+Guide+to+User+Experience&summary=Complete+guide+to+user+experience+reveals+steps+to+successful+UX+design%2C+including+developing+personas%2C+influencing+UX+through+user+interface+and+more.) - [** ](https://pinterest.com/pin/create/button/?url=https://insights.aviture.us.com/blog/user-experience-guide&media=https://f.hubspotusercontent40.net/hubfs/2620494/Blog%20Header%20-%20Complete%20Guide%20to%20UX.png&description=Complete+guide+to+user+experience+reveals+steps+to+successful+UX+design%2C+including+developing+personas%2C+influencing+UX+through+user+interface+and+more.) - [** ](mailto:?body=https://insights.aviture.us.com/blog/user-experience-guide) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/how-a-new-client-facing-app-won-carson-group-a-63-million-client) October 01, 2020 ## [ How a New Client-Facing App Won Carson Group a $63 Million Client ](https://insights.aviture.us.com/blog/how-a-new-client-facing-app-won-carson-group-a-63-million-client) [ Application ](https://insights.aviture.us.com/blog/topic/application#lists)  |  [ Aviture ](https://insights.aviture.us.com/blog/topic/aviture#lists)  |  [ Scaling ](https://insights.aviture.us.com/blog/topic/scaling#lists)  |  [ Technology ](https://insights.aviture.us.com/blog/topic/technology#lists)  |  [ UX ](https://insights.aviture.us.com/blog/topic/ux#lists) With a younger generation quickly entering the financial market alongside older generations, it is becoming more and more important that a financial institution can capture clients from both demographics. Systems need to be updated to remain appealing to current design standards, but they also cannot alienate any one client group either. As new technology is introduced across the industry, the bottom line keeps getting pushed. If your business cannot adapt, it can seriously damage a competitive edge. [ Read this post ](https://insights.aviture.us.com/blog/how-a-new-client-facing-app-won-carson-group-a-63-million-client) Share ** - ** Close - [** ](https://www.facebook.com/sharer/sharer.php?u=https://insights.aviture.us.com/blog/how-a-new-client-facing-app-won-carson-group-a-63-million-client) - [** ](https://twitter.com/intent/tweet?text=How+a+New+Client-Facing+App+Won+Carson+Group+a+%2463+Million+Client&url=https://insights.aviture.us.com/blog/how-a-new-client-facing-app-won-carson-group-a-63-million-client&via=) - [** ](https://www.linkedin.com/shareArticle?url=https://insights.aviture.us.com/blog/how-a-new-client-facing-app-won-carson-group-a-63-million-client&title=How+a+New+Client-Facing+App+Won+Carson+Group+a+%2463+Million+Client&summary=Through+partnership+with+Carson+Group%2C+Aviture+was+able+to+develop+a+new+platform+that+utilized+user+data+to+innovate+and+win+Carson+new+clients.) - [** ](https://pinterest.com/pin/create/button/?url=https://insights.aviture.us.com/blog/how-a-new-client-facing-app-won-carson-group-a-63-million-client&media=https://f.hubspotusercontent40.net/hubfs/2620494/banner2.png&description=Through+partnership+with+Carson+Group%2C+Aviture+was+able+to+develop+a+new+platform+that+utilized+user+data+to+innovate+and+win+Carson+new+clients.) - [** ](mailto:?body=https://insights.aviture.us.com/blog/how-a-new-client-facing-app-won-carson-group-a-63-million-client) [ All posts ](https://insights.aviture.us.com/blog/all)[ Next ](https://insights.aviture.us.com/blog/topic/ux/page/2) ![aviture-logo-white-footer](https://insights.aviture.us.com/hubfs/Website%20Rebrand%20-%202019/ebook%20landing%20page%20template/Desktop/aviture-logo-white-footer.svg "aviture-logo-white-footer") [**](http://www.linkedin.com/company/aviture) [**](https://www.facebook.com/AvitureInc/) [**](https://twitter.com/aviture) [**](https://instagram.com/aviture) © 2026 | Aviture Inc. 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