---
title: Software Solutions Blog | Aviture | big data
description: big data | The latest software development news, trends and insights straight from the Aviture experts.
---

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### insights

# Possibilities Unlocked

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#### Continuous learning unlocks endless possibilities

## Education never ends

Aviturians are determined to find new possibilities at every turn and recognize challenges as opportunities for growth. We believe learning is a continuous journey and that education has no end point. Join us on this journey; explore our insights to see what we’ve learned and what we’re continuing to discover.

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[All ](https://insights.aviture.us.com/blog/all#lists)

big data 2 **

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[![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/what-api-stands-for)

 August 10, 2022

## [ What Does API Stand For? Examples and Uses ](https://insights.aviture.us.com/blog/what-api-stands-for)

[ Defining Dev ](https://insights.aviture.us.com/blog/topic/defining-dev#lists)   |  [ Technology ](https://insights.aviture.us.com/blog/topic/technology#lists)   |  [ big data ](https://insights.aviture.us.com/blog/topic/big-data-2#lists)   |  [ system integrations ](https://insights.aviture.us.com/blog/topic/system-integrations#lists)

 Looking for something specific while ordering food, shopping online, or booking a flight on your apps and wondering how it brings up what you need when you need it?

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[![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/automating-data-collection)

 July 07, 2021

## [ Why Automating Data Collection Is More Important Than Ever ](https://insights.aviture.us.com/blog/automating-data-collection)

[ automation ](https://insights.aviture.us.com/blog/topic/automation#lists)   |  [ big data ](https://insights.aviture.us.com/blog/topic/big-data-2#lists)   |  [ data strategy ](https://insights.aviture.us.com/blog/topic/data-strategy#lists)

 Every manual task is an opportunity missed.

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[![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/predictive-analytics-for-healthcare)

 June 10, 2021

## [ Predictive Analytics for Healthcare: The Next Big Thing Is Here ](https://insights.aviture.us.com/blog/predictive-analytics-for-healthcare)

[ Health Tech ](https://insights.aviture.us.com/blog/topic/health-tech#lists)   |  [ big data ](https://insights.aviture.us.com/blog/topic/big-data-2#lists)   |  [ predictive analytics ](https://insights.aviture.us.com/blog/topic/predictive-analytics#lists)

 More than any other field, healthcare is perhaps the area where predictive analytics is poised to make a massive difference in operations.

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[![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/customer-data-platforms)

 May 05, 2021

## [ Crucial Ways Customer Data Platforms Drive Value ](https://insights.aviture.us.com/blog/customer-data-platforms)

[ Data engineering ](https://insights.aviture.us.com/blog/topic/data-engineering#lists)   |  [ big data ](https://insights.aviture.us.com/blog/topic/big-data-2#lists)

 Knowing the habits and behaviors of your business’s target audience is key to providing an experience that converts prospects into customers and customers into evangelists for your company. Enter the customer data platform.

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[![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/data-lakes-vs-data-warehouses)

 March 17, 2021

## [ Data Lakes vs. Data Warehouses: The Easiest Explanation ](https://insights.aviture.us.com/blog/data-lakes-vs-data-warehouses)

[ big data ](https://insights.aviture.us.com/blog/topic/big-data-2#lists)   |  [ software development ](https://insights.aviture.us.com/blog/topic/software-development#lists)

 On the surface, trying to parse the difference between data lakes versus data warehouses seems complex. Both act as repositories of data collected by your organization. Both can be utilized for apps and programs and analytics that enable you to optimize your business processes. As such, it’s easy to get them confused. But do you want to know a secret? The difference is actually really straightforward, and we’re going to provide the easiest data lake/data warehouse explanation you’ve ever heard to help you remember.

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[![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/system-integrations)

 November 05, 2020

## [ System Integrations: Combined Dashboards Can Improve Businesses ](https://insights.aviture.us.com/blog/system-integrations)

[ Data engineering ](https://insights.aviture.us.com/blog/topic/data-engineering#lists)   |  [ big data ](https://insights.aviture.us.com/blog/topic/big-data-2#lists)   |  [ data strategy ](https://insights.aviture.us.com/blog/topic/data-strategy#lists)   |  [ modernization ](https://insights.aviture.us.com/blog/topic/modernization#lists)   |  [ system integrations ](https://insights.aviture.us.com/blog/topic/system-integrations#lists)

 Many businesses deal with out-of-date systems, separated spreadsheets, and siloed data. Without strategic system integrations in place, these segmented technologies negatively impact your team’s decision-making ability and as a result, cost you money. In fact, according to IBM, surveyed organizations estimate that poor data quality is costing them an average of $15 million per year — with even greater long-term impacts such as reputation damage, missed opportunity, and loss of revenue. As a business leader, you’ve heard of the value integrated data can bring your organization. You may have considered merging systems before but need better examples of the ROI. System integrations take time — does the cost justify the outcome? The answer is a resounding ‘yes.’ Here are just a few examples of the benefits merging your systems brings to your business.

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[![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ](https://insights.aviture.us.com/blog/aviture-featured-in-b2b-magazine)

 March 01, 2014

## [ Aviture featured in B2B Magazine ](https://insights.aviture.us.com/blog/aviture-featured-in-b2b-magazine)

[ Aviture In The News ](https://insights.aviture.us.com/blog/topic/aviture-in-the-news#lists)   |  [ Aviture Inc ](https://insights.aviture.us.com/blog/topic/aviture-inc#lists)   |  [ Company News ](https://insights.aviture.us.com/blog/topic/company-news#lists)   |  [ big data ](https://insights.aviture.us.com/blog/topic/big-data-2#lists)   |  [ company ](https://insights.aviture.us.com/blog/topic/company#lists)   |  [ corporation ](https://insights.aviture.us.com/blog/topic/corporation#lists)   |  [ incubator ](https://insights.aviture.us.com/blog/topic/incubator#lists)   |  [ innovation ](https://insights.aviture.us.com/blog/topic/innovation#lists)   |  [ pivot ](https://insights.aviture.us.com/blog/topic/pivot#lists)   |  [ startups ](https://insights.aviture.us.com/blog/topic/startups#lists)

 President/CEO of Aviture, Mark Griffis, was featured in an article from the March edition of B2B Magazine, "Aviture pivots from big corporations to big data," excerpt copied here:

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