Possibilities Unlocked

Defining Sentiment Analysis and Applying It to Your Organization

artificial intelligence  |  machine learning  |  sentiment analysis

What’s the best way to know how people really feel about your business, product, or service? Sales are certainly one metric. If your sales increase, that’s a sign that people appreciate what you’ve put in the market. But this metric is imperfect, as it could also suggest that you have a product or service that’s so valuable, people are willing to overlook minor or even major inconveniences.