Introducing the Art of the Possible

Starting today, Aviture will look a little different.

Continuous learning means constantly bettering yourself with a careful balance of introspection and decisive action. One of the things we take pride in here at Aviture is our ability to cast vision for our clients and map the journey that achieves this vision. We dive deep into our clients’ business to discover their strengths and help eliminate what is holding them back so they can achieve their potential. This is the kind of business transformation that creates significant impact.

We’re proud to announce we’ve cast a vision for our own branding, and we are thrilled to present the results of this transformation to the world.

Introducing, the new Aviture.

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Exploring New Horizons

When we first branded Aviture, our partners were solely from the Department of Defense, and our brand was built to speak to this audience. Our look was confident and streamlined and captured aspects of our deep engineering capabilities. However, as we’ve grown, we’ve felt our branding no longer adequately highlighted a core component of Aviture; the down-to-earth-yet-anything-is-possible attitude every single member of our team possesses. The values our people held—empathy, dedication, curiosity—were what really made Aviture such a transformative company, what allowed it to grow. The deep engineering and level of ingenuity we are known for is a result of these traits. So we set out to create a brand that reinforces the Aviturian attitude and projects it into the market.

Where did we start?

Over the past few years Aviture has evolved and part of that evolution has been broadening our partnerships. In addition to working with DoD clients, we now partner with commercial clients and have extended our corporate footprint into Dallas. As of this year we have clients in London and Sweden and are looking to expand those partnerships in Europe.

We needed a fresh brand to better define our growing company for these new markets, one that accurately depicted who we are today. Our design and voice needed updating to better align with the vision we cast for our new audiences. In addition, we wanted greater consistency across all touchpoints, both internally and externally. We knew this process was going to go much deeper than a new logo and a website update. This was going to be a transformation that started on the inside.

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Working to Define a New Possible

One thing we do for our clients is eliminate root causes with business problems rather than simply treat symptoms. This requires a good deal of investigation, a deep dive into a clients’ business, and a lot of collaboration. We applied this type of thinking to our re-branding. We weren’t just going to change our look and slap a new tagline onto the side of our building, we wanted to redefine our culture around a set of values and a mission statement that arose out of our teams and our leadership. So, we held a branding workshop to distill our message and core values so we could communicate them clearly and consistently. The workshop required a significant degree of introspection and thoughtful contribution from Aviturians at every level of the company. The leadership team then worked to craft a message and a set of core values that aligned with Aviture’s mission and the input from the workshop.

This led to our updated core values — traits we’ve held from the very beginning but had not previously codified, as well as a new tagline:

The Art of the Possible.

This is a philosophy we’ve used for years but now we’re placing it front and center.

At Aviture, we believe innovation does not mean anything unless it solves a problem. Technology should be developed to create impact and make life better.

Exploring possibilities in software-based technology requires a balance between what is pragmatic and useful, and what pushes the boundaries of imagination and innovation. What is the moonshot and how can we create an actionable plan to get there? The balance between these two questions defines The Art of the Possible and captures the essence of what makes Aviture special—the mission-driven engineers who stop at nothing to find the most intelligent solution for our clients.

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The Vision Behind the Visuals

Once our message and values had been articulated, we went about incorporating them into our aesthetic. The first and most apparent aesthetic change is, of course, our logo.

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We decided to go with an all caps logo that exudes a sense of knowledge, expertise, and steadfastness. The space between the letterforms allows the characters to breathe and interact with the surrounding counter space in a push-and-pull, conversational manner that speaks to Aviture’s commitment to collaboration. You’ll also see we’ve replaced our bug with the “A” and “V” from the logotype. The arrow-like shape of the characters is dynamic and expresses the push-and-pull balance of agile methodology and collaboration. Similarly, our new iconography is built out of the caret and caron symbols, which not only connects to our main logotype but also creates a sense of continuous movement.

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In addition, we’ve rolled out a more vibrant color scheme that captures the balance of warmth, power, and curioisty that defines Aviture. The red highlights the energy and friendliness that represent Aviture’s attitude toward innovation, and the blues invoke a sense of refreshing curiosity and depth.

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At Aviture partnerships and teamwork are paramount to creating the most strategic solution. For this reason, our new photography style features Aviturians engaging in conversation and collaboration while solving complex issues. Something we felt our old aesthetic failed to capture was the dedication and unity of our teams.

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Aviture is a mission-driven company guided by a vision to create technology that matters. We wanted to place the people behind that vision front and center.

In the coming months you’ll see new featured content that explores our Agile and Intelligent processes and dives deep into what The Art of the Possible really looks like at Aviture, as well as insights from our leadership team about the successes that have brought us this far.

We’re excited to embark on this new part of our journey with you.